ABOUT EMAIL MARKETING SOFTWARE

Email Verifier

Email Verifier programs have a very special function and that is to go through and double check all email addresses that are found in a given database or mailing list and then ascertain that all the found email addresses are still valid email addresses.

An Email verifier goes through all the addresses that are found in a given source and will check each and every address to see if they are all still valid. Such sources that can be looked through include databases, mailing lists and even a bulk email list. To use such an email verification program is quite simple, however, it is still capable of using its built in, powerful tools to validate Email addresses and once a valid Email address has been established, you will have an up to date and reliable email list. An Email verifier works by going through and validating an email address list and then purging all addresses that cannot be validated, such as those addresses which are no longer valid, do not exist in the first place or even those which are entered more than once on a given mailing list. There are many examples of everyday happenings that make email address verification of utmost importance for your email address list. In today’s society a computer has an important part in life and there are many services and providers which come and go, and if a user loses their email account of just changes their email provider then your email address list is no longer useful and is outdated. Many times you will not even be notified of such a change, either because the user does not want to give you the new information or due to the simple fact that with all the availability of services that your user will just have forgotten that they are on your email marketing list or even that they ever had this email address account.

To verify email addresses is also an important task that should be done on a regular basis because many internet users may want to have access to free offers, downloads or other services that are being offered online, but when they realize that they have to register first and accept being put on your email mailing list, then they often submit fake identities and email accounts. All this untruthful data can make your mailing list software useless. An email list that is full of dead and invalid addresses does nothing for you or your purpose. However, to verify email address first will help you to avoid sending your newsletters to bouncing addresses. There are of course other options to avoid this, such as by deciding to use a commercial service provider to validate email addresses for you and to send your newsletters. This will of course work, but do not forget to take the costs into consideration. These service providers that verify email accounts and send newsletters to only the real ones will make you pay either according to your email list size or by the amount of newsletters sent and received by the target user. You can easily take over newsletter bulk mailings on your own, but if email validation has not been done in advance, then this will be a very stressful and time consuming task and you will have to learn to deal with large numbers of Emails that bounce back to you. This also does not help you market your product or service in any way. To verify email on a regular basis will keep your mailing lists clean and you will be able to keep up with the competition and deliver your newsletters or messages in a quick and timely manner. There is also another major advantage to keeping up to date and valid mailing lists, and that is because you will not be blocked by major email service providers. If you send valid emails and not have many bouncing or non-delivered emails then there is nothing to fear, but if your email list is full of bad and invalid email addresses, then your personal server domain email address will potentially be blocked from ever sending emails to certain email providers. This is an extreme step and is only taken for senders that send messages to email addresses that do not exist repeatedly and often.

There are limits to such an email verifier program and email verification cannot be done on all domains. AOL, Yahoo and all other non-SMTP mail servers cannot be validated because they do not let such programs go through their internal data. The only way to verify email to these providers is to wait and see if the email bounces. There are settings that can be defined for these cases in order to save time. Do not expect instant results when doing an email validation process, because it is not finished immediately. That should be no problem though and if you do have large email lists, then just do this task at night when you don’t need your computer anyhow. Another benefit of an email verification program is that it reduces unnecessary internet traffic and that positively influences your internet connection speed. Not only that, but you will also ultimately save on time and money.